Traeger's April 2026 entry-price push: Westwood pellet grills and Irontop griddles at $499–$599 as the premium brand meets down-market reality

Real, deliberate, and already visible in reported results: the April 2026 entry push ($499–$799 across Irontop griddles and Westwood pellet grills) is a company-confirmed cascade into accessible price tiers, not premium-brand erosion — the premium ladder was simultaneously raised (Woodridge Pro $999 concepted → $1,149 street), entry prices held at retail six months in, and early ratings are positive (4.6–4.8★ on small samples).