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Primary research at scale

Find what others
haven’t
measured.

AI agents investigate companies, products and customer behavior in parallel—creating original data and uncovering overlooked changes.

An information advantage, built from the source.

From our researchOxford Industries · OXM

We classified 307 archived community posts to measure the change.

Share of posts classified as complaints
8.4%
Apr–Sep 20259 of 107 posts
20.5%
Oct 2025–Sep 202641 of 200 posts
“I haven’t seen a single print I have to have in like two years.”
r/LillyPulitzer · 5 Aug 2026

One self-selected community. Mostly title-based classifications; no sales effect measured.

Read the study

Selected research

What our research found

All research
Product researchCRCT

Cricut’s StickerPix has different hardware from Liene’s printer

Some users described StickerPix as a rebranded Liene PixCut S1. We compared the wireless hardware and certification records.

Radio hardware in the FCC records
Cricut StickerPix PrintNFC + Wi-Fi
Liene PixCut S1Bluetooth only

Different hardware and certification chains contradict the straight-rebrand theory.

Records through Sep 2026Read the finding
Product & customer researchYETI

YETI is retiring its handled straw mugs at 30% off

YETI’s U.S. drinkware drag is concentrated in handled straw mugs, a line it is actively retiring.

30%off
Markdowns on the
handled straw-mug line

The research found substitution within this segment; broad brand-level substitution was not observed.

Observed through 7 Oct 2026Read the finding

Primary research at scale

How Deepsift works.

Agents collect original evidence, build datasets and investigate meaningful changes as they unfold.

01

Collect evidence across the real world.

Our agents collect evidence from customer discussions, product listings, pricing, availability, original records and phone surveys. Many investigations run in parallel, giving us the breadth to pursue overlooked communities and clues whose importance is not yet obvious.

Primary research across many sources
Customer discussions
Prices & availability
Original records
Phone surveys
Products & reviews
Specialist communities
Technical documents
Deepsift
One observation from our research
“I haven’t seen a single print I have to have in like two years.”
r/LillyPulitzer · 5 Aug 2026
02

Build the data the question needs.

Some questions need data nobody has assembled. Our agents collect observations, classify them and make comparisons across products, companies and time. Scattered evidence becomes something we can measure, check and investigate.

An original dataset · Lilly Pulitzer
307archived posts,
classified and compared

Apr–Sep 2025

8.4%9 of 107
posts

Oct 2025–Sep 2026

20.5%41 of 200
posts
One dot = one postClassified complaint

One self-selected community. Mostly title-based classifications; posts, not customers.

Inspect the dataset & method
03

Investigate what changed—and why.

An unusual observation starts an investigation. Agents follow the evidence, compare explanations and check original records. The research establishes what the evidence supports, what it contradicts and what remains unresolved.

An investigation · Cricut
The question

Is StickerPix just a rebranded Liene printer?

Cricut
StickerPix Print
NFC + Wi-Fi
≠
Liene
PixCut S1
Bluetooth only

Compared against the FCC certification records

Different hardware and certification chains contradict a straight rebrand.

Read the evidence
04

Keep measuring as the world changes.

Agents revisit sources, compare new observations with earlier measurements and connect relevant findings across companies. Research accumulates, so a shift in pricing, availability or customer behavior can prompt a deeper investigation as the evidence develops.

An accumulating research record

New evidence has a history to compare against.

  1. Fit concerns

    A fan describes dress lengths and older purchases.

    Source
  2. New-print criticism

    A customer questions the appeal of recent prints.

    Source
  3. Counterevidence

    Other fans push back on the criticism.

    Source
  4. Compare with the full history

    The post archive is collected for the study.

    Source

Selected dated sources from the archived Lilly study.

Explore the research record

Information arbitrage at scale.

Public information can still be difficult to find, expensive to assemble or hard to interpret. Scaling both collection and investigation lets us pursue questions that would otherwise go unanswered.

That creates opportunities to understand meaningful changes before they become widely recognized.

For investors and their agents

Put the research to work.

Read on web or mobile. Bring the same findings and evidence into your own tools.