Cricut's 2026 line refresh: Explore 5/Joy 2 (Feb 26), Maker 5 (Sep 3), new StickerPix print+cut category (Sep 24)

The refresh is real and price-led: every 2026 machine launched below its predecessor (Explore 5 −20.4%, Maker 5 −12.7%, Joy 2 −44.7%) with live promotions and subscription-attaching bundle ladders, and management claims double-digit machine sell-out and sell-in unit growth — but the claims are self-caveated as 'directional' and externally uncorroborated, while Products revenue fell 10% (Q1) and 22% (Q2) YoY against same-cycle Feb-2025 compares (H1…