Cricut competitive landscape: community reads StickerPix as undercutting Liene PixCut; Design Space frustration drives Silhouette-switching consideration

StickerPix competes in a two-year-old, price-contested category rather than greenfield. The incumbent Liene PixCut S1 matches its technology and matched-consumable lock-in at ~11-12% lower refill prices per print and similar machine pricing with a history of deeper discounting, and offers a free app where Cricut gates content and AI behind a paid subscription.