Market expectations: Traeger's April 2026 entry-price push: Westwood pellet grills and Irontop griddles at $499–$599 as the premium brand meets down-market reality

Traeger launched cheaper grills and griddles in April 2026 ($499–$799, versus a legacy ladder of $799–$1,599) as deliberate rungs toward national Lowe's distribution (initial load-in Q4 2026, full launch Spring 2027), and by Q2 FY26 its reported results already show the cost and the bet: grill revenue down 17% mostly because average selling prices are lower, partly offset by more units sold.